When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you dont want it to take up too much space. That is the greatest challenge to be able to create a winning impact within the space constraints. Here are the 7 factors you need to consider to have a logo that spells success!1. Research always helps in effective "logo design" Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals both short and long term. You also need to know the demographics of the target audience. 2. Attractive and unique: two elements of great logo designYou would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company. 3. Simple and memorable logo designOne of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.4. Flexibility is a major issue in logo designThere are so many companies who invest a fortune on their search engine tips only to realize later that their logo doesnt work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.5. Never clutter your logo in "search engine tips" One critical mistake people make is to cram in too much information in their search engine tips. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!6. Use fonts that promote readability in your search engine tipsYou might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in search engine tips if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.7. Usage of color in search engine tipsGreat search engine tips will always focus on using complementary colors that looks good against a black or white background.
Looking for sure-fire ways to promote the events in your school? The search is finally over. Action Printing, Inc. takes care of all the hassles and ensures that your event gets the promotion it needs. It is an inevitable fact that organizing an event comes with strings of tasks and responsibilities. While coming up with the idea for an event is easy, making it happen requires more than just brainstorming. Action Printing, Inc. sees this need and has come up with several tools to make each school event successful in every aspect. When Action Printing, Inc. was established on February 2, 1989 in Miami, Florida, it offered full service offset printing. Its products range from business cards, to letterheads, to brochures, and to other types of printed materials. Its success fueled its rapid growth. And soon, Action Printing, Inc. began handling contracts which included various city and state agencies. It wasn?t long before Action Printing, Inc. ushered in screen printing technology. This division allowed them to provide custom-printed materials, such as t-shirts, caps, bags, and a lot others to several local businesses. Now, Action Printing, Inc. boasts of a huge variety of promotional items which would help launch any school event. Promotional merchandise available includes t-shirts, bags, pencils, stickers, notebooks, keychains, and a whole lot more. The chosen merchandise will carry the school logo, its mascot, or the imprint of the school event. As an authorized dealer of thousands of promotional merchandise makers, Action Printing, Inc. is committed to represent the most recognized and reliable brand names in the market. Top brand names live up to a certain degree of quality and customer service. Hence, the company?s commitment to partner with such philosophy-driven manufacturers has given excellent results in terms of customer satisfaction. And since Action Printing, Inc. makes use of the most innovative tools, customers can enjoy the benefits these bring, like the Customizing Center which allows customers to view the imprints they want instantly. The convenience that modern technology brings takes away the guesswork involved when shopping for the best promotional item. Additionally, convenience is further defined with the launching of the company website in 1997. Interested consumers are able to check out all products offered. Online shopping became possible a few years after, giving customers more reasons to choose Action Printing, Inc.For those who are trying to find the best means to make an event known, Action Printing, Inc. exists to satisfy those needs. The company, with its wide range of products and services, offers everyone limitless possibilities of promoting events. Plus, its team of professionals will ensure that you get the results you want. On top of all these benefits, Action Printing, Inc. sees to it that deciding on a promotional item is going to be an easy one. Samples are provided to make the buying experience more comprehensive, effective, and worthwhile. Promotional campaign is one complicated task. Fortunately, there is one company that is aware of the complexities of promoting an event. So, for unique, reliable, and efficient promotional merchandise, trust only the experts.
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites. Thanks to the advent of search engines, websurfers may access any perspective of the online debate (be it positive, negative, or indifferent) ranging in topic from iPods to real estate. Google has profoundly changed advertising on the internet as well. What distinguishes search from other online marketing strategies is that search provides each individual user with specific information based on their initial inquiry. Often, this information comes from obscure corners of the Internet, thus giving strength to voices that may have gone unheard.This democratic media revolution brings new challenges for "Public Relations" - the art dedicated to communicating a businesss message to its audience. No longer is PR concerned with the relatively sparse inlets of effective television, radio and print now, thanks to the Internet, Public Relations has to actually contend with gulp the public! So it makes sense that PR efforts must now encompass the expanding world of search and, in order to survive in the marketplace, your business needs the PR benefits that come as a result. Search Engine Optimization should be utilized by Public Relations professionals to ensure the standards of their clients image. A comprehensive PR strategy must incorporate search as a means of building or maintaining a clients image. The survival of conventional PR then becomes a question of updated technology. When choosing a Public Relations company to help your business maintain an image, it is no longer a question of who has the longest track record, but who has the longest reach. If your PR company doesnt have a search division of its own at its fingertips, dont expect your campaigns to extend beyond the traditional paper and print. In this sense, it was a natural extension of ICMediaDirect.com to announce its Public Relations division after the successes of its Search and Research divisions. Finding that much of the work performed for SEO and SEM was already inherently related to the new Search-influenced PR, the launching of a PR division in a company long familiar with the details of this industry is no surprise. How do they relate? Lets take an imaginary attack on Sunshine Widgets. A disgruntled entity could simply start blogging against it. They could harp on a single unfortunate incident, or flat out tell lies about Sunshine Widgets, and its corporate ineptness. It wouldnt take much. Perhaps Sunshine Widgets runs TV and print ads. These efforts would be undercut by some chap with a blog running a disinformation campaign. Unfair accusations or charges would appear every time someone searches for Sunshine Widgets. No company, big or small, real or imagined, can afford bad press that pops up with every user search. At this point, the necessity for a comprehensive Public Relations strategy becomes clear.Sunshine Widgets could, through a practice commonly known as Search Engine Optimization (SEO), be proactive in asserting its corporate voice, thus re-asserting its sterling brand image. The variety of interactive channels to engage in allows Sunshine Widgets greater ability to define its desired message. Here are the ways in which it would benefit from a search oriented Public Relations campaign in the face of these random blog attacks:Blog search engines, like Technorati.com and Delicious.com, are growing rapidly in use and popularity. This suggests that online users, when looking for what the real story is, are curious not only as to what people think but also when they think it. For example, there were a lot more Sopranos searches on the day before the season premier than there were six months before and blog searches give you the latest on what bloggers are currently writing, as opposed to search engines which may not take the information posting date into account. Therefore, through Search Engine Optimization, anyone searching the internet for Sunshine Widgets would be returned information that is not only accurate with regard to content, but up to date as well.Sunshine Widgets could issue press releases to announce company undertakings, strategies for the future, as well as past successes. Press releases are the most widely used means of communication employed by a company and are integral in shaping public perception of your brand. By distributing press releases online, a company has the ability to communicate its immediate message to millions of consumers instantly. Sunshine Widgets could engage in a paid search (PPC) campaign to drive searchers to landing pages of Sunshines choosing. While driving sales numbers becomes secondary to building brand image, a paid search campaign also fuels greater traffic to a companys website, and the company that drives more users to its site helps shape its own reputation and reputation, it bears repeating, is very important. These campaigns would all use different tools to achieve the same goal, better public corporate messaging. The benefits brought to the company would vary too. For instance, all of the content published on the web will not only put the word out there, but crowd out any negativity from some renegades message. A single, angry blog will not be able to cloud a businesss message provided that company maintains an effective PR campaign. The many different messaging formats should insulate from this danger. While traditional media outlets are still the cornerstone of any successful PR campaign, The internet presents an unprecedented opportunity to reach consumers directly, and on an individual basis. Through an internet campaign, a company may not only protect its brand image against attack, but strengthen and widen its consumer base. Consider the following statistic: a consumer is four times more likely to recount a negative experience with a company than a positive one. Now consider that a disgruntled consumer has had a negative experience with your company. Now, let us suppose that they write a daily blog encouraging other consumers to boycott your business. Finally, let us imagine that putting your companys name into a search engine brings up said disgruntled consumers blog as the first search result. Now, ask yourself, would you launch a traditional campaign (print, tv, radio) to reverse the damage done to your brand image, or would you stop the problem at its source through an online campaign? The answer is obvious, and any company that does not take the internet into account when formulating its PR strategy may as well post negative consumer criticism on its website- thats practically whats happening anyway.
There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products and services.Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.For people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what youre about and your uniqueness. Once you're sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier to do your marketing when you have it clear in your mind what it is youre selling in the first place. When you're creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.Here are five useful tips to help you find your brand: Your Brand Tip 1 Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples decision to buy is based on emotions, not facts? Your Brand Tip 2 Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do? Your Brand Tip 3 Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel? Your Brand Tip 4 What is it you do that makes you stand out from the crowd? If you don't think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else's, its not enough to be just the same as others but better. Your Brand Tip 5 What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities. Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.
Elderly Healthcare Alert Report - It's no secret that the aging population is on an increase. And it's no secret that more adult children will be facing the challenges of caring for their elderly relatives, many of whom live in fear of living alone safely. What is a mystery to some, though, is that as aging issues become more a part of everyday life, what is being done to help? And what can be done? So far, many leave safety up to the elderly themselves. However, this posses many challenges. For example, take into account three recent news cases. FALLS - The first involved a 90-year-old woman found dead outside her home, at the bottom of a rock wall. Her nephew found her, and surmised that she had probably gone out looking for her cat in the evening and fallen, as her glasses were lying atop the wall. And unfortunately temperatures had dropped into single digits that night. CARBON MONOXIDE POISONING - In the second case, 'Weird Al' Yankovic found his parents dead in their California home due to carbon monoxide poisoning. His dad was found in a chair, mother in on the bathroom floor, a wood fire had been recently going, the flue found closed. FIRE - And in the third case, an 89-year-old man was found dead amidst a house fire in San Diego. He was known to often smoke cigars while relaxing in the part of the house were he was discovered. In many cases, like the three above, home safety systems may have been able to prevent early deaths "Home safety systems are a great low cost option for families to consider," said Steve Rowin, owner of Widescope security systems. "They preserve the independence that seniors want while providing safety and peace of mind for their family." Widescope Security Systems provides the G.E. Caregard home safety system nationwide. And with the U.S. population age 65 and over expected to double in size within the next 25 years, as reported by the U.S. Census Bureau (SeniorJournal.com 2005), that's important. In fact that translates to 1-out-of-5 Americans - or approximately 72 million people - aging by 2030 and in possible need of help in emergency situations, but not getting it. Especially for those aged 85 and older, the fastest growing segment of the U.S. population, life threatening situations need to be taken more seriously. For more information on safety systems, call: (866) 736-8148 or visit Widescope security systems online at http://www.EmergencyMonitoringSystems.com .